Question: Explain why the ad below worked spectacularly WE In changing Ayls's fortunes In the rental car market. You must demonstrate a dear understanding of the

Explain why the ad below worked spectacularly WE" In changing Ayls's

Explain why the ad below worked spectacularly WE" In changing Ayls's fortunes In the rental car market. You must demonstrate a dear understanding of the ooncepts and theories related to the formation of attitudes when consumer effort is high In formulating your answer. Amongst others, you should [a] Identify the basis of attitude formation {cognitive or affective} and Justify your

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