Explain why the authors recommend that an organization's management consider competing in mature markets for cost, efficiency, and incremental innovation while at the same time developing new products and services. Provide relevant examples.

• Provide product innovation examples that support the diagram in Figure 4 on page 16 of the Tushman (1996) article on product and process innovation cycles.
• 
  
• Explain what organizational learning is and how management should use it to accomplish their objectives.