Question: Explain why the availability of data is a challenge when conducting international research. How do interviews and focus groups help in the availability of data?

  1. Explain why the availability of data is a challenge when conducting international research.

  1. How do interviews and focus groups help in the availability of data?

  1. What is primary market research? Describe any four primary market research methods.

  1. Identify the strategic factors that influence a company's international entry mode selection. Explain any three of them.

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