Question: Explain with one pharmaceutical industry: Substitutes have performance limitations that do not completely offset their lowest price. Or, their performance is not justified by their

Explain with one pharmaceutical industry:

Substitutes have performance limitations that do not completely offset their lowest price. Or, their performance is not justified by their higher price.

The customer will incur costs in switching to a substitute.

Your customer has no real substitute.

Your customer is not likely to substitute.

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