Explain your answers using contents from different sources. Each answer should not be less than (100 words). Total words (400)

Samsonite International is considered the largest company in the luggage business with a total market share of nearly 20% as of 2018. The company produces and sells travel luggage, business bags and other related accessories.

Conduct a thorough search on Samsonite please answer the following

Question 1

Draw the Product Life Cycle figure of Samsonite, in which stage of the Product Life Cycle is Samsonite currently standing? How can the company extend its life cycle?

Question 2

Using the help of Samsonite's website and other sources, explain the THREE (3) levels of product decision marketers of Samsonite have considered covering the following points :

Individual product:

Attributes: (quality - features - style and design)

Branding:

Packaging:

Labeling:

Product support services:

Product Line: (filling/stretching)

Product mix (Width - length - depth - consistency)