Explaining marketing: Focus on explaining rather than defining marketing. Anyone can memorize a definition but not embrace it and quickly forget it. Explain as if you are speaking to people who don't understand, like the CFO I mentioned in class.

VALS: Explain how VALS and PRIZM can be useful tools in developing marketing strategies. Choose a VALS category/segment and identify a product, service or cause that could benefit from targeting this segment.

Touchpoints: Why are touchpoint evaluations important for strategy? Have examples of multiple touchpoints for a company, brand or organization of your choice. Environmental Analysis: State the 5 broad categories of inquiry. Choose two categories and give two examples of each of the categories you choose.

Value Propositions: Briefly describe the three general areas of value proposition in which organizations compete and give two representative examples of each. From a strategic market perspective, should firms aim to excel on all three values? Why or why not. Think of the value vectors diagram in the text.

Michael Porter's five competitive forces: Why are these so important to keep in mind when considering marketing strategies.