Explianing the financial highlight which explain the strategy ,based on study is there a new product release or it is simply a variation of existing product .you can visit the page by www.colgatepalmolive.com .its in pdf file icant upload it so plx

A firm is not going to give us detailed information about its marketing strategy on its Web site. However, we can view a firm's Web site to look at some of the relevant information that managers might use to help make marketing decisions. Let's look at the Colgate Palmolive Company to see what information on its site would be relevant for some marketing decisions. 1. Go to Colgate-Palmolive's home page at www.colgatepalmolive.com. Move your cursor to the heading "For Investors" at the top of the page. Click on "For Investors," then on "Financial Info," then "Annual Reports," and then on the "Message from the CEO" in the most recent annual report. In this section, Colgate shares its worldwide strategy. What types of pricing decisions that are discussed in this chapter are part of Colgate's strategy? What does this strategy reveal about the need for relevant information? 2. Many companies place a high priority on ethics. Examine the section "Living Our Values" under the "Our Company" heading back on the home page. Give two examples that show Colgate's commitment to ethical behavior. 3. One area that many companies identify as a key component to strategy is new product development. Locate where Colgate highlights its new products (you may want to use the search option on the Web site). Based on the information, what was a recent new product release? Is this a "new" product or is it simply a variation of an existing product Let's look at the most recent annual report again. Is there evidence in the financial statements that Colgate is achieving its worldwide strategy? Is the company improving profitability