Question: Exploratory research ( b ) Exploratory research identifies the sampling frame and sampling procedure aids the early stages of the decisionmaking process provides information that

Exploratory research(b)
Exploratory research
identifies the sampling frame and sampling procedure
aids the early stages of the decisionmaking process
provides information that helps the manager evaluate and select a course of action
is essential to ensure that marketing programs are proceeding in accordance with preset plans
Exploratory research(b) Exploratory research identifies the sampling frame and sampling procedure

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