Question: Exploratory Research is useful when a . Marketers aren't sure what to research b . Marketers have plenty of data but aren't sure what it

Exploratory Research is useful when
a. Marketers aren't sure what to research
b. Marketers have plenty of data but aren't sure what it means
c. Marketers have many broad research questions and need to narrow them down into more precise questions
d. Marketers need some quantitative results from the research
Exploratory Research is useful when a. Marketers aren't sure what to

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