Explore the MGA Library website to find the case study What's in a Name A Case Study of NBA Baskeball in Charlotte Feel free to find this case on your own or follow the step by step directions to download the full text PDF file Visit the MGA Library website Library Middle Georgia State University (mga edu) Click on the FIND ARTICLES GALILEO tab In the search box enter case study NBA (or another set of key words that you'd like to try) Click on the title of the case What's in a Name A Case Study of NBA Baskeball in Charlotte to observe the details and abstract Download the PDF Full Text file and read the case study In your case analysis address the following topics Evaluate the product and service evolution over the years What has the organization done well, and what challenges did it face Analyze the historical branding decisions and discuss how the Hornets has developed brand equity of the years Consider the organization's competition and value proposition How has the brand position changed over time What risks will brands in the NBA face in the future

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Question: Explore the MGA Library website to find the case study What's in a Name? A Case Study of NBA Baskeball in Charlotte. Feel free to

Explore the MGA Library website to find the case study What's in a Name? A Case Study of NBA Baskeball in Charlotte. Feel free to find this case on your own -- or follow the step-by-step directions to download the full-text PDF file.

Visit the MGA Library website: Library: Middle Georgia State University (mga.edu)
Click on the FIND ARTICLES: GALILEO tab
In the search box enter "case study" + NBA (or another set of key words that you'd like to try)
Click on the title of the case: What's in a Name? A Case Study of NBA Baskeball in Charlotteto observe the details and abstract.
Download the PDF Full Text file and read the case study.

In your case analysis address the following topics:

Evaluate the product and service evolution over the years. What has the organization done well, and what challenges did it face?
Analyze the historical branding decisions and discuss how the Hornets has developed brand equity of the years.
Consider the organization's competition and value proposition. How has the brand position changed over time?
What risks will brands in the NBA face in the future?

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