Explore the relationship customers participation and value creation customer value creation; employee value creation; customer satisfaction and
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Explore the relationship customers participation and value creation customer value creation; employee value creation; customer satisfaction and employee job satisfaction (Chan et al. 2010 article; the model is provided in page 50). Understand the reasoning/arguments provided.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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