Explore two highly successful business models that are based on innovation service pricing and/or revenue management strategies, and identify two business models that failed because of major issues in their pricing or revenue management strategy. What lessons can you learn from your analysis of these successful and unsuccessful pricing and revenue management strategies? Also, the report should shed a light on the negative/positive impact of covid-19 pandemic on the four models reported. Your report must develop a list of recommendations and advice pieces to the chosen models to boost its service marketing activities at the market and to enhance its competitiveness.

Explore two highly successful business models that are based on innovation service pricing and/or revenue management strategies and identify two business models that failed because of major issues in their pricing or revenue management strategy. What lessons can you learn from your analysis of these successful and unsuccessful pricing and revenue management strategies? Also, the report should shed a light on the negative/positive impact of covid-19 pandemic on the four models reported. Your report must develop a list of recommendations and advice pieces to the chosen models to boost its service marketing activities at the market and to enhance its competitiveness The report should consist of (1,500 words) (service based businesses), thank you