Export Management Exercise

As an Export Marketing Manager from EU, you are evaluating the viability of promoting your firm's product and services into a foreign country (Emerging Markets) of your choice. As such you need to investigate and analyze the environment (eg. industry-based competition, firm-specific resources and institutional conditions and transitions) and come up with specific strategies to promote your products and services abroad.

Objective: To analyze a business opportunity for your company (OR any company of your choice), to expand into foreign market and recommend appropriate international marketing promotion & strategies through conventional platforms and E-platforms. Your company can be from the consumer or industrial products/services sector.

Project Outline:

Question : About your company (Volkswagen)

1. Provide Type of products/services. Please explain (500 wrds)

2. Firm-specific resources and capabilities Please explain (800 wrds)