exposing $1,000$ members or the target audience to an advertising message.

Ed

This will be a good idea to see which media will get our target audience the largest exposure.

I'll add the CPM into our chart here.

How do we calculate the CPM$?$

Choose an image response on the right $*{*}^{}$

$CPM=\frac{\text{C}\text{O}\text{S}\text{T}OFAD\text{S}\text{P}\text{A}\text{C}\text{E}1,000}{\text{C}\text{I}\text{R}\text{C}\text{U}\text{L}\text{A}\text{T}\text{I}\text{O}\text{N}}$

$CPM=\frac{\text{C}\text{I}\text{R}\text{C}\text{U}\text{L}\text{A}\text{T}\text{I}\text{O}\text{N}1,000}{\text{C}\text{O}\text{S}\text{T}OFAD\text{S}\text{P}\text{A}\text{C}\text{E}}$