Question: External analysis, conducted during the process of benchmarking, involves: establishing a baseline for comparison with industry leaders. identifying business processes that need improvement. identifying the

External analysis, conducted during the process of benchmarking, involves:
establishing a baseline for comparison with industry leaders.
identifying business processes that need improvement.
identifying the strengths and weaknesses of the firm's internal processes.
gathering information about competing firms perceived as leading performers.
Question 37

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