Question: External Analysis - When they first started out, how exactly did they disrupt the taxi industry, and why was the industry so ripe for disruption

External Analysis - When they first started out, how exactly did they disrupt the taxi
industry, and why was the industry so ripe for disruption (HINT: it pertains not only to the
taxis outdated value proposition but also to their approach to targeting supply).(Also,
this question also overlaps with their Competitive/Business Strategy.)

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