External Controls move people / organizations toward doing things that they might not otherwise do.

Think of a time when you were influenced to do something because of "policy"? What was it? How did you feel about it? Were you ok with it, or did you resent it?

Think of a time when you were influenced to do something because of "culture"? What was it? How did you feel about it? Were you ok with it, or did you resent it?

Name an organization that shifted something that it did because of changes in the marketplace or because the competition did so first.