External Environmental Analysis( 5 Pages, double-spaced)

Do an external environment analysis of Apple inc.

Specifically, it should include the following:

1) General environment analysis (PESTEL analysis, what are the opportunities and threats for apple inc?)

2) Industry analysis

a. industry trend ( identify key driving forces of the industry)

b. industry life cycle analysis

c. five forces analysis ( what is your conclusion of the attractiveness of the industry)

3) strategic group analysis ,

a. identify strategic groupsfor your firm

b. strategic mapping ( identify two most important elements how firms compete in the industry, and specify your firm's 'positioning' in the industry? Is that positioningsustainable?)