External Environmental Analysis Using PESTEL and External Factor Analysis Summary Table. (Choose only the most relevant factors under each category that have significant impact in your company's business operations, and explain.) -

THE COMPANY IS MCDONALDS

P E S T E Political Economic Social Technological Environmental Legal Government policy Economic Population growth . Producing goods The decline of raw Health & Safety Political stability Growth Age distribution and services materials Equal or instability Interest Rates Health Emerging Pollution and Opportunities Exchange rates consciousness technologies creen house gas Advertising Foreign trade Inflation Career attitudes . Technological emissions Standards policy Disposable Customer buying maturity Promoting positive Consumer Rights Tax policy Income of trends Distributing goods business ethics and and Laws Labor laws consumers Cultural trends and services sustainability Product Labeling Terrorism and Disposable Demographics Target Market . Reduction of their Product Safety military income of Industrial reviews Communication carbon foot print. Safety Standards considerations businesses and consumer Potential Climate and Labor Laws Environmental Taxation confidence Copyright weather Future Legislation laws Interstate fares Organizational infringements Environmental Competitive Funding grants Wages rates image Increased training Legislation Legislation and initiatives Financing to use innovation Geographical Trade restrictions capabilities Potential Return location (and Fiscal policy on Investment accessibility) (HOD