F$150$ XLT

Your team$$s final Module $4$ Marketing Plan deliverable is due before $8$ pm$,$ Monday, April $29$th$.$ Quite simply you are to develop an IMC program for your brand. That$$s it$.$ No further details...we$$re giving you enough rope to hang yourselves.

So$,$ you will be severely graded down if you use any of the IMC program elements currently employed by your brand.

However, your team will need to include a detailed IMC platform for your brand. Of course, included in this will be a budget component which you will need to delineate in terms of calculation method and amount.

But, you will need to go beyond just an IMC platform to receive a decent grade. Past teams have created programs with ads that they have developed etc.

Accordingly, your team will need to be a bit creative which I know you all can do$.$