Question: CASE STUDY 5-1 Santa Cruz Bicycles Bicycle enthusiasts only love tte ttrtr bikes re oten willing f newer espe- cially wtrn it will ixrease

CASE STUDY 5-1 Santa Cruz Bicycles Bicycle enthusiasts only love tte ttrtr

bikes re oten willing f newer espe- cially wtrn it will ixrease

CASE STUDY 5-1 Santa Cruz Bicycles Bicycle enthusiasts only love tte ttrtr bikes re oten willing f newer espe- cially wtrn it will ixrease speed Innovaing bikes is half battie bike manufxturers. Iksigning bikes is Me dunting Ccmsider tte cae of Cruz Bk-yc It Ogitally &signs nmain bikes and Ortn under tie most few yeS amipaented tix Virtual Pivot Point (VPP) susFnsi'M sysem. a shocks that bikers exanter wtrn rough terrain of off-roui esign alJowed the to bcxxe hitting franr providing stxxk absoqxion feeling like ri&r was sitting a coikd SFing. Ttr first few well: in VPP link afer a quick jump. expe- rience was rnotivation fey a co*te or esign engirrering prcxess a way go from design to pototype faster. compulY Oed a similu system used by gkal manufxturers: life cyck management (PLM) softwue. Ttr research and &velopment using (CAD) softwge, it t'X* gven tmoths &velop a &sign. and if &sign faikd. stuting over tie cmly luticn This design amroeh was a hin not only its sysrm and rno&l capabilities in a much mtge rt&st to impet of &signs rexgh rruntain terrain software trEks all vgiks nd tred so can quickly and easily make esign alkws to run a in a few minutes. representing a very Ige over their esagn run a The software was Just of tir &sign- also a franr tililder Evild and test in invested in a that ca fa&icate intricate puts f a process tte result was a in its What averaFd 28 numths from stut esip to of bike tes 12 14 mcnths.

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