Question: You help couples book their perfect honeymoon. You currently offer plans for a cruise and for a casino stay. Your sales manager is getting

You help couples book their perfect honeymoon. You currently offer plans for

You help couples book their perfect honeymoon. You currently offer plans for a cruise and for a casino stay. Your sales manager is getting her MBA and has suggested you might consider bundling as a way to boost profits The table below shows the customer preferences. Your costs are SIOO for the first booking in a customer's name and S50 for each additional booking. "We Book Your Honeymoon Tour" Customer 1 Customer 2 Cruise $7,000 $2,000 Casino $3,000 $6,000 Given the preferences, would bundling improve profits over the high-cost strategy? Support your conclusion by showing if (by how much) profits differ under each strategy.

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