f customers in a test market do not like a product, but the test rating shows high confidence in the product's success, what may have gone wrong?

- Select your Answer -

-The only thing wrong was that the customers may have been untruthful.

-The only thing wrong was that the research may not have been well designed.

-The problem was either that the research had a design flaw or the customers did not share their true feelings.

-The research may not have been designed to capture the particular opinions that clarify the customers' true feelings and/or the customers may have been untruthful.