Question: f. Digital consumers are vocal. This is a double-edged sword for marketers. What do you understand by this? (2.5 marks) g. Explain how traditional media

f. Digital consumers are vocal. This is a

f. Digital consumers are vocal. This is a double-edged sword for marketers. What do you understand by this? (2.5 marks) g. Explain how traditional media can be transformed into digital media (2.5 marks) h. Mention 2 differences between the USSD interface and the mobile app interface in mobile marketing. (2.5 marks) i. Briefly explain the following terms and recommend (stating reasons) which is the most useful in measuring the awareness goal of a digital marketing campaign (2.5 marks) i. Page Views ii. Visits iii. Unique visitors iv. Bounce rate

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