F5 JO T G What is the difference between a brand keyword and a non-brand keyword? B < 6 F6 Search Y H N A brand keyword receives less traffic, a non-brand keyword receives more traffic A brand keyword is more expensive, a non-brand keyword is less expensive A brand keyword has more variations, a non-brand keyword has fewer variations A brand keyword includes a brand's name, a non-brand keyword does not include a brand's name & 7 U 8 FB 8 JO K M F9 9 prt sc O alt S F10 ) 0 ctri H home P L L :) F11 (DELL) end { [ F12 pg up < + 11 10 ? insert 1 << > delete backspace 0 enter shift pg dn > Next num lock 7 ENG 4 CE 1 1 8 5 +/- 2 0 11 11/1: 9