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c. Competitive Environment You will need to do the Internal Analysis before you complete this section. Your comments on the Competitive Environment will be included in the Internal Analysis (III) and SWOT Analysis Summary (IV) sections. See the green section in the very center of the image below to note specifically that for which you will be looking. (Pay no attention to where the arrow is pointing thats the 5- Forces!)

Lets now turn to the competitive environment U External environment General macro) environment Political onomic Competitive environment Suppliers Buyers/ customers Bus Socio- cultural Techno logical Stakeholders Internal environment Object Stakeholders Technology Cute Substitutes Competitors Environ- mental Potential entrants Legat Environmental influences on the organisation