Facebook ( Discussion questions) No needed source

1. Describe HOW to establish platform presence. This is a general question.
2. Explain the difference(s) among a Page Post, an Ad, and a Boosted Post.
3. Describe what you are doing and why you would Create Audiences in Facebook.
4. Describe how and/or why you would have different metrics for Brand Awareness campaigns, Traffic Campaigns, and Conversion Campaigns.
5. Describe how and/or why you would have different metrics for Video Ads and give an example.

Facebook/Instagram Question

1. Describe two ways businesses use Instagram that are different than how they use Facebook or other media.