Question: Factor analysis and cluster analysis are complementary techniques because of all of the following reasons EXCEPT: a . Factor analysis investigates customers' early reactions to

Factor analysis and cluster analysis are complementary techniques because of all of the following reasons EXCEPT:
a. Factor analysis investigates customers' early reactions to corporate ideas (e.g., new product concepts, new advertising approaches).
b. A cluster analysis can group customers into segments.
c. A cluster analysis uses a smaller set of factors, not the larger set of raw variables.
d. A factor analysis can be used first to group variables into factors.

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