Factors Shaping Structure

Cisco Systems uses a differentiation strategy. It offers its customers the latest in routers and switches. Cisco products may cost a bit more, but

customers believe they are worth every penny. Cisco Systems will be more effective if it has

structure. Which of the following

reasons explain this? Check all that apply.

Shorter chains of command and horizontal communication allow for increased innovation.

Narrower spans of management and centralized decision making offer improved product control.

Decentralized decision making allows for greater flexibility in meeting customer needs.

Vertical communication flows ensure that decisions are standardized throughout the company.