1. What is the breakeven*? A) room sales (units) B) response rate 2. What is Cost per...

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Question:

1. What is the breakeven*?

A) room sales (units)

B) response rate

2. What is Cost per Response?

3. What would the profit or loss be?

4. Would you recommend this to your boss (B2B Resp Rate .79%)?

*Breakeven: The number of units that need to be sold to cover the marketing costs

Facts For Marriott Residence Inn Problem

Avg Room rate = $149/night

Room Cost = $23.00

Fortune Small Business Magazine

Circ = 1,000,000

Circ cost: $65/M: $65 x 1,0000 = $65,000

Production cost for ad = $25,000

Related Book For answer-question

Physical Chemistry

ISBN: 978-0716743880

7th Edition

Authors: Peter Atkins

See More Books

Posted Date: Oct 02, 2020 01:16 AM

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1. What is the breakeven*? A) room sales (units) B) response rate 2. What is Cost per...

Question:

Expert Answer:

BREAKEVEN PRODUCTION COST SALES VARIABLE COST A 25000 14923 19841 B 25000 149... View the full answer

Physical Chemistry

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