Failed Brands $-$ in this section introduce the brand failure.

Brand Failure Description $-$ in this section, describe the selected brand and the changes to the original brand. Note if it was a rebrand or reposition and provide any rationales why the company decided to make the changes.

Impact on Brand $-$ in this section, outline in detail why the brand changes didn't work and what impact that it had on the company. Share your own response to the changed brand $-$ did it appeal to you as a consumer.

Brand Recommendations $-$ in this section, provide two specific recommendations for how it could rebrand$/$reposition itself for a successful future.

Conclusion $-$ emphasize the main topic