Failing to recognize the difference between $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$can seriously reduce a product$$s chances of success.

created value and actual value$-$in$-$use

created value and latent customer value

latent and actual value$-$in$-$use

created value and truncated value$-$in$-$use

customer value and latent value$-$in$-$use