Question: Fallon campaign managers suggested that Arby's implement a(n) ______ as one way of measuring the campaign's effectiveness. In this evaluation technique, two versions of the
Fallon campaign managers suggested that Arby's implement a(n) ______ as one way of measuring the campaign's effectiveness. In this evaluation technique, two versions of the television advertising copy are created and the difference in effectiveness is recorded via checkout scanner data.
1. inquiry test
2. aided recall test
3. attitude test
4. unaided recall test
5. sales test
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