Familiarize yourself with the workings and competitive landscape of Twitter (now "X") based on Internet research. Then answer the following questions: 1. (a) Perform a Porter's 5 Forces analysis on Twitter/X.

(b) Use the results to answer the following question: Does the firm need to worry about customer lock-in? Why or why not?

2. (a) What major challenges does Twitter/X face to locking- in customers?

(b) How does Twitter/X perform on the VEIF model (from today's class) relative to its major competitors?

3. (a) Perform a VRIO analysis on Twitter/X.

(b) Use the results from that analysis and your answers to the above questions to answer the following question: How, if at all, should Twitter/X change its strategy in the future to better foster lock-in? Be as detailed as possible.

Answer rating: 100% (QA)

Porters 5 Forces Analysis on TwitterX 1 Threat of New Entrants The threat of new entrants in the social media industry particularly in the microblogging space is moderate While the barriers to entry a... View the full answer