Question: Fantasy Inc. is an apparel store. It has separate sections for casual wear, office wear, and party wear. It offers a broad selection of clothing

Fantasy Inc. is an apparel store. It has separate sections for casual wear, office wear, and party wear. It offers a broad selection of clothing across various price ranges to accommodate consumers at different income levels. In this way, Fantasy caters to different socioeconomic groups. Fantasy targets its

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market segments using as its base for product positioning.

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product user

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competitor

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application

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product class

Fantasy Inc. is an apparel store. It has separate sections for

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