Question: Far too things have changed since 2012 to put the blame for JCPenney's recent woes on a single old strategy. Amazon and other online retailers

Far too things have changed since 2012 to put the blame for JCPenney's recent woes on a single old strategy. Amazon and other online retailers have continued to chip sales away from traditional retailers.

Having been appointed as Marketing Manager of JCPenney, you are required to advise the board on the most appropriate brand crisis management and provide a revised marketing strategy going forward to restore confidence in the brand and prevent any further negative impact on the brand. You are required to conduct further research on this incident and the company in detail.

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