\fAssignment 4 Outcome . Evaluate how consumer characteristics and behaviour affect marketing strategies Assignment Overview For this milestone, develop a high=level segmentation and targeting plan for the company. Deliverables A presentation of 5-6 slides. Assignment Steps Step 1 - Develop a high-level segmentation and targeting plan Based on the product range of the company you selected, develop a high-level segmentation and targeting plan. Think about the types and characteristics of customers for the company you have chosen to study. Consider characteristics such as demographics, buying behaviour, purchase criteria, and more. o Note: You may have to speculate on some of these points. You are not expected to know every detail of the company's current targeting strategy. However, based on information you research, you should be able to develop a basic segmentation and targeting strategy as it relates to consumer buying behaviour. . Map the company's products to your customer segments. Include rationale on how you developed the segmentation and targeting plans