Question: FE T i e st . contemplating a potential investment opportunity in one of four companies. The investor has asked your group to provide a

FE T i e st . contemplating a potential investment opportunity in one of four companies. The investor has asked your group to provide a four-page comparative essay discussing the profitability, liquidity, asset efficiency and gearing of the companies assigned to your g roup and recommend the company that provides the best investment opportunity. Structure - Financial analysis essay Your essay should be structured as follows 1. Introduction approx. 250 words Introduce the aim (task) of the paper in one sentence. Next briefly introduce each of the assigned companies and the purpose of the essay. 2. Body In the body you should provide a brief comparative analysis of the key factors of each company in separate paragraphs. This is an overall summary drawn from the individual analysis completed by each group member on their assigned company. The group should also identify which company is stronger in each category. Paragraph 1: Overall Profitability Analysis approx. 250 - 280 words Compare the overall profitability of the assigned companies, do not discuss individual profitability ratios unless they are standout results

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