Question: Feb 2 6 at 1 2 : 0 2 pm Questions Question 1 1 1 pts Luke sells advertisements that are visible only to subway

Feb

26

12

02

Questions

Question

11

1

pts

Luke sells advertisements that are visible only to subway passengers traveling at high speed. The ads capture the attention of passengers and translate well to consumer interest and increased sales. His research shows that companies experience a

20 %

uptick in sales after buying these ads. Which of these factors probably make these advertisements so effective?

novelty

color

perceptrial defense

perceptual filters

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Feb 2 6 at 1 2 : 0 2 pm Questions Question 1 1 1

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