Question: Few producers sell their goods directly to final users. Instead, most use intermediaries to bring their products to market. They try to forge a marketing

Few producers sell their goods directly to final users. Instead, most use intermediaries to bring their products to market. They try to forge a marketing channel (or distribution channel)a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

Discuss with relevant examples FIVE (5) ways channel members add value to marketers of fast moving consumer products. (20 marks)

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