Exhibit 2 Selected Adams Synergy Categorization Matrixa "Focus Resources And Mitigate Risks" $1,677 million Launch two brands leveraging Adams' RTM and CS Manufacturing configuration strategy Revitalize and extend Halls in U.S. High Migration of Adams to Probe Consolidate media buying Shift RTM of CS chocolate from Alegro to Adams Other Value "Prioritize" Potential $508 million Increase breadth of offer Introduce new products in CS channels Savings through consolidating Jaret into Adams Renovate Certs brand Low U.s./Canada C2C Leverage Adams' RTM into chocolate Factory efficiency improvements Other High (Difficult) 275 221 195 168 162 121 535 1 ,677 51 50 49 46 45 40 34 193 508 "High Priority Big Wins" $768 million Increase penetration of sugarfree pellet in the U.S. Increase sales volume of Sour Patch and Swedish Fish Headquarter consolidation Eliminate Adams' cost through acquisition "Implement Easy Wins Quickly" $687 million Consolidate ingredients procurement Reduce broker commissions using Adams RTM for Jaret Irish gum base manufacturing strategy Introduce Adams' functional expertise into CS Introduce faster pace of innovation Recover Adams' market share in gum Other 708-454 449 129 108 82 768 56 54 44 42 40 36 415 687 Implementation Complexity Low (Easy) Source: Cadbury Schweppes, "Project Bond: Pre Board Meeting Review," October 18, 2002, p. 93. Provided by the company. a Totals are for all initiatives in a quadrant.