field is Frederick Reichheld who has written several books on this topic including The Loyalty Effect or Loyalty Rules. As he stated, "Without trust, there can be no loyalty - and without loyalty, there can be no true growth." Can you help to research and find two other Reichheld sources plus two Marketing Journal articles by any authors to support to write-up on the importance of Loyalty

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Here are two additional sources by Frederick Reichheld on the importance of loyalty as well as two m... View the full answer