Question: Field Study (Part 3) - Data Analysis and Reporting Due Sunday 11:59pm. April 17, 2022 OVERVIEW This is the third part of a three-part field

Field Study (Part 3) - Data Analysis and Reporting Due Sunday 11:59pm. April 17, 2022 OVERVIEW This is the third part of a three-part field study (worth a total of 250 points) which examines an important part of distribution channels-retailing. You will investigate two local retailers (Sheetz and Kroger) and reflect on their differences. This third part (worth 100 points) asks you to prepare a report based on the data that you have collected in the second part the field study. INSTRUCTIONS . Based on the data that you have collected in the second part the field study, please write your report by answering the following questions: o Compare the Sheetz store and the Kroger store that you visited and determine which one has a deeper assortment in the potato chip category. o Which store has more potato chip products on sale or being promoted with coupons? Explain why one store has more promotion than the other. o Imagine that you are about to launch a new potato chip brand with a unique flavor, which store (Sheetz or Kroger) would you prefer to distribute your product? Which store would be more willing to carry your product? Explain why you prefer one store to the other and why you think one store would be more willing to carry your product than the other. Submit your field study report by answering questions on the next page. This part is due Sunday 11:59pm, April 17, 2022 Field Study (Part 3) - Data Analysis and Reporting Due Sunday 11:59pm. April 17, 2022 OVERVIEW This is the third part of a three-part field study (worth a total of 250 points) which examines an important part of distribution channels-retailing. You will investigate two local retailers (Sheetz and Kroger) and reflect on their differences. This third part (worth 100 points) asks you to prepare a report based on the data that you have collected in the second part the field study. INSTRUCTIONS . Based on the data that you have collected in the second part the field study, please write your report by answering the following questions: o Compare the Sheetz store and the Kroger store that you visited and determine which one has a deeper assortment in the potato chip category. o Which store has more potato chip products on sale or being promoted with coupons? Explain why one store has more promotion than the other. o Imagine that you are about to launch a new potato chip brand with a unique flavor, which store (Sheetz or Kroger) would you prefer to distribute your product? Which store would be more willing to carry your product? Explain why you prefer one store to the other and why you think one store would be more willing to carry your product than the other. Submit your field study report by answering questions on the next page. This part is due Sunday 11:59pm, April 17, 2022

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