Question: Fields Auto Group provides free lifetime car washes, Internet workstations, and food and drinks for customers visiting a dealership. The company believes these actions foster
Fields Auto Group provides free lifetime car washes, Internet workstations, and food and drinks for customers visiting a dealership. The company believes these actions foster the tendency of customers to return, a characteristic known as a. a customer loyalty program b.churn rate c. purchasing power O d. TRP O e. customer loyalty QUESTION 2 New hires at Fields Auto Group go through a training program conducted by Dan Fields that emphasizes policies, procedures, and legal issues, but a driving topic is customer service and the company's culture. What provider characteristic would these training sessions develop in new hires that will affect how they interact with customers? O a. planning O b. decisiveness O c. knowledge O d. rapport e. perceptiveness 5 poin
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