Figure $11-2$ represents the four approaches to selecting an appropriate price level. Box A represents which approach?

Chart shows $4$ approaches for selecting an approximate price level marked A through D$.$The approaches are marked as:A$.$ Profit$-$oriented approaches: target profit, target return on sales, and target return on investment.B$.$ Competition$-$oriented approaches: customary; above, at$,$ or below market; and loss leader.C$.$ Cost$-$oriented approaches: standard markup, cost$-$plus, and experience curve.D$.$ Demand oriented approaches: skimming, penetration, prestige, price lining, odd$-$even, target, bundle, and yield management.

Figure $11-2$

Multiple Choice

demand$-$oriented approach

competition$-$oriented approach

cost$-$oriented approach

profit$-$oriented approach

results$-$oriented approach