Figure 10.3

Please identify a company that is an example of the Channel of Distribution for each row in the Figure. You may not use the same company twice.

Also, list/explain one benefit to that company for using that model of Distribution.

As an example (and you can't steal this for your answer):

Manufacturer to Retailers to Consumer

Company: Otis James (http://otisjames.com/). They make custom hats, bow ties, etc. Made in own shop, then sold to retailers and also sold online direct to consumer.

Benefit is control of product pricing and inventory, higher margins on product sold.

nie ich often have relatively few but extremely lar eting Ulten used in the di Stems from the structure of most organ but extremely large customers. Also, many computer systems, need a great deal of presale and postale nal markets when there is a large number of buyers int of a product. As in the consumer market, agents are used and markets, which often have nizational products, such as compu Distributors are used in organizational markets but each purchases a small amount of an ions Distributors are rich as computer lew but exi, from the allen ganizationems, need ely large per- the em pal Channels of Distribution of Consumer Goods JIRE 10.3 Conventional Channels Consumers Manufacturer Retailers Consumers Manufacturer Wholesaler Retailers Consumers Manufacturer LLLLL Retailers Agent Manufacturer Consumers Consumers Manufacturer Retailers Agent Wholesaler