Figure 2-13 can be attained using this link: http://rogerbest.com/nav.cfm?A=N&C=2&P=2

*NOTE* Do not copy answers from other people online as answers must vary.

2.3 Company Net Marketing Contribution and Marketing ROI (Figure 2-13)

• For a company of interest, obtain the required input from a company annual report. Evaluate the company's marketing profitability and how it contributes to net profit before taxes.
• How would marketing profits and net profit change if sales increase by 25 percent?
• Evaluate the profit impact of a strategy in which the percent margin is increased by 5 points and marketing and sales expenses are increased by 2 percent.