Question: Figure 3 - 5 ) shows a decision tree based on a firm's choice to either introduce a product immediately or to wait until after

Figure 3-5) shows a decision tree based on a firm's choice to either introduce a product immediately or to wait until after they know more about the market and improve both its appeal and (possibly) its profitability.
Using this decision tree, assume the chance of a competitor entering the marketplace within the next year is 40%. If the firm introduces the product immediately, the chance of 'high demand' is 50%, but if they spend a year assessing the market for their product, they'll improve that to 75%.
If there is a high demand for their product now, the NPV of the project is estimated at $750 thousand. If they wait a year, the 'high demand' scenario is worth $1.2 million - assuming no competitor enters the market in the meantime. A competitor entering the marketplace cuts the NPV in half. The 'low demand' scenario is always exactly 60% of the NPV of the corresponding 'high demand' scenario.
What is the value of this project, rounded to the nearest dollar?
Figure 3-5 Decision Tree for Timing a New Product Offering
 Figure 3-5) shows a decision tree based on a firm's choice

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Finance Questions!