Figure $4-16($duplicated below$)$ shows the results of a brainstorming session to solve the problem of why the corporate apparel line is not selling well.

$3.$ Now you try it

Select one of the brainstorming ideas shown in Figure $4-16,$ enter it in the following blank line, and then create a decision balance sheet to organize the idea$$s costs and benefits.

Lawrence Media can increase sales of corporate apparel by$\_$