Fiji is home to over 850,000 people and is one of the most populated islands in the
Question:
Fiji is home to over 850,000 people and is one of the most populated islands in the South Pacific. Its forests, mountains, and coral reefs spread across 300 islands are rich in biodiversity. But as the effects of climate change intensify, Fiji's natural resources are at risk. Swift action is needed to protect them so the islands can support the growing population.
The Lau Seascape is an initiative to protect the ecosystems of Fiji's Lau Islands. Conservation International, with the support of the 13 Lau Island chiefs, designed this seascape to ensure sustainable management through a 'ridge-to-reef-ocean' approach.
The marine team from the Fiji country program conducted a rapid marine assessment in the Lau Seascape. Using information found on this https://www.conservation.org/stories/treasures-of-the-lau-islands, you are required to prepare a communication strategy that highlights the importance of the conservation of the Lau Seascape and this expedition.
Question
Write a communication strategy which should include:
- Prepare a press release from information found here https://www.conservation.org/stories/treasures-of-the-lau-islands
- Two social media posts for the Conservation International Fiji Facebook page
- A brochure on the Lau Seascape that can be used to pitch to donors
- A 30-sec video transcript about why the Lau Seascape is vital to the people of Fiji
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr